Mirror Pavilion is a clothing brand producing timed edition t-shirts and accessories using sustainable production techniques. The brand Mirror Pavilion was the result of my early experimentations with screen printing techniques.
I had wanted to better understand the screen printing method so had taken lessons to gain some hands-on experience. After discussions with fellow creative Steve Thornton we decided to set up a small clothing label to test the waters. We partnered with manufacturer Rapanui to produce a line of eco-friendly apparel, releasing a number of 'timed edition' t-shirts via a customised Shopify ecommerce site. We later moved to a dropship method with Everpress for later editions.
Being able to apply myself as a designer in a totally new arena was a welcome experience. It taught me a lot of practical techniques that would serve me well in my day to day work. Learning about the limitations of screen print and how to push those limitations yielded some amazing results. Operating a Shopify ecommerce site also taught me a lot, especially when it came to customisation and deployment of plug-ins that catered for the timed edition element of Mirror Pavilion. The design and logistical challenges presented by my adventurous packaging concepts, whilst difficult to achieve, resulted in a suite of products that gave me great satisfaction - especially when each product achieved its sales target.