My name is
Aaron Howes

I'm a freelance designer near Birmingham.

I run Panama Design Co. If you're here to check out some of my work you can scroll down to a small selection of my favourite projects below.

A Little About Me

I've spent fifteen fun years working in brand, print and digital design

I started my own design studio Panama Design Co. in Alvechurch, Worcestershire ten years ago. It was a bold move at the time, but I have been busy ever since! I work with clients ranging from small startup businesses, entertainment venues and clothing brands, through to large multinationals, media organisations and the financial sector. I keep my approach honest and straightforward regardless of a project's scope or sector, and I always try to undertake work that will excite and inspire both me and the client in equal measure. Panama's methodology is design done my way, and over the last decade I've been able to develop an approach that's as efficient as it is kick-ass.

Alongside the day-to-day design work I also deliver regular lectures on visual design to degree-level students. Over the last six years I've developed and taught modules at BCU and BIMM Birmingham. I relish the chance to share my passions and experience with emerging media professionals.


I adopt a considered approach to brand development, moving beyond the scope of conventional graphic design approaches. "It ain't just a logo y'know."


With the use of in-depth research and prototyping techniques I ensure digital projects deliver on core design principles and are underpinned by a slick, considered user-experience.


Print is my first love. It's where my design journey began and I will help you to elevate your print goods to new heights. I can even help you navigate those pesky commercial printers!

What My Clients Say
“Aaron has been our go-to designer for all of the UAB venues for years. I don't know how we'd manage without his year round input.”
Dave Lewis
Urban Art Bars
“From start to finish Aaron's approach has been clear and concise. We've had nothing but praise for the work he has done creating and elevating our brand.”
Paul Macdonald
“We've never had the budget for a full-time designer so Aaron was the perfect fit. We rely on him to bring a fresh and exciting perspective to our design-led projects.”
Chris Williams
470 Media


Gelpacks Direct
Gelpacks DirectGelpacks DirectGelpacks Direct
Logo GalleryLogo GalleryLogo Gallery
Mirror PavilionMirror PavilionMirror Pavilion
Saint Paul's HouseSaint Paul's HouseSaint Paul's House
Pachinko PusherPachinko PusherPachinko Pusher
Gelpacks Direct
Bear Cubs Nature PlayBear Cubs Nature PlayBear Cubs Nature Play

Why don't we grab some coffee, virtually or face-to-face,
and talk about your project? I'm excited to see where I can help.